PHOTOS: Rihanna puts on a VERY busty display in a $£XY sand-coloured dress as she attends a launch event for her Fenty Beauty brand in LA.

PHOTOS: Rihanna puts on a VERY busty display in a $£XY sand-coloured dress as she attends a launch event for her Fenty Beauty brand in LA.

Rihanna put on a busty display in a sand-coloured tube dress at a launch event for her Fenty Beauty brand in LA on Friday.

The billionaire singer, 36, matched the backdrop of the event to promote her company's latest product.

Showing off her eye-popping cleavage, Rihanna slipped into the dress which had a tight corset top and an elegant midi skirt. 

She paired the dress with jewellery and nude heels with laces which wrapped around and up her legs. 

Rihanna finished her look with a silver anklet, her famous white pedicure, and a luxurious blonde wig which she parted to the side.

Rihanna, 36, put on a busty display in a sand-coloured tube dress at a launch event for her Fenty Beauty brand in LA on Friday 

The billionaire singer matched the backdrop of the event to promote her company Fenty Beauty's latest product

Showing off her eye-popping cleavage, Rihanna slipped into the dress which had a tight corset top and an elegant midi skirt

Fenty Beauty, founded in 2017, announced the addition of Soft'Lit Naturally Luminous Longwear Foundation to their range.

It comes after Rihanna's fashion company Fenty enjoyed a run of promotional events for their new Puma collaboration.  

At Tuesday's event, Rihanna camouflaged herself as a tree wearing a green full body suit, complete with branches and leaves.

Posing for photos, she blended in with her outdoorsy surroundings to model the Creeper Phatty Earth Tone sneaker. 

In her second nature-themed look, Rihanna later changed into a leafy top and brown cargo trousers. 

The original Creeper launched back in September of 2015, a platformed version of PUMA’s iconic Suede sneaker.

The Creeper Phatty, Rihanna’s newest iteration of the shoe, is 'bigger, bolder and badder than ever' with an oversized design and stacked gum sole. 

The collaboration comes after she announced that her brand Fenty Beauty will now be available in China. 

It's a huge business move for the star, with China now the second-largest beauty market in the world behind the US.

In the announcement video, she said, 'China - I am thrilled to share the great news... on April 1, Fenty Beauty will officially land. 

'China has such a rich culture that has always inspired me and I cannot wait to share Fenty Beauty with all of you, celebrating your unique beauty. 

'Thank you guys so much for making my dream come true and I can't wait to see you soon,' the Work songstress finished.

Rihanna is already considered the youngest self-made female billionaire in America with an estimated net worth is around $1.4 billion, mainly a result of the success of the cosmetics company.